Advanced Excel Portfolio Project: Hotel Bookings, Revenue and Cancellations

Project Summary: Dashboard Design for a Portuguese Hotel Chain (2015-2017)

• Overview: Engaged by a prominent Portuguese hotel chain, this project aimed to transform raw data into actionable insights for the enhancement of customer reliability strategies. Utilizing 118,000 data points spanning from 2015 to 2017, the goal was to meticulously create a guided dashboard that would act as an intuitive and informative tool for decision-makers within the organization.
• Data Cleaning and Organization: The initial phase of the project involved an extensive cleaning process, where inconsistent and redundant data were identified and rectified. By organizing the extensive dataset, a clear path was paved for in-depth analysis.
• Dashboard Design Using Microsoft Excel: With a focus on usability, the dashboard was crafted solely within Microsoft Excel, adhering to the chain's specific requirements and aesthetic guidelines. Color was employed consistently and deliberately, aiding in the visual interpretation of complex data.
• Highlighting Reliable Customers: The dashboard was tailored to accentuate key findings on reliable customers, helping the hotel chain to identify trends, preferences, and behaviors that contribute to customer loyalty. This focus allowed for the development of targeted marketing strategies and enhanced customer service initiatives.
• Outcome: The project culminated in a comprehensive and user-friendly Excel dashboard, providing the hotel chain with an invaluable tool for ongoing analysis and strategy development. The insights generated have empowered the organization to refine its approach to customer engagement, emphasizing those aspects most closely correlated with reliability and satisfaction.