Bike Sales Dashboard

For this project, I analyzed bike sales data to gather the profile if customers who buy bikes

• Dataset

The dataset gives information on customer demographics such as gender, marital status, education, occupation, region, age, etc. Most importantly it shows whether they purchased a bike or not. This information useful to business owners who wish to increase their bike sales since it helps them understand the type of customer that purchases a bike. This can give them insight on who to market to.

• Findings

1. Customers with a shorter commute distance tend to buy the most bikes. Customers with longer commute distances buy the least bikes.
2. Middle aged (30-54) customers buy the most bikes
3. Single customers buy bikes more than those that are married
4. Customers in North America buy the most bikes
5. Customers with a Bachelors degree buy the most bikes
6. Customer who work in professional roles tend to purchase bikes the most