Tools used in this project
Bike Sales Dashboard

About this project

For this project, I analyzed bike sales data to gather the profile if customers who buy bikes.

Interact with my Excel Dashboard


The dataset gives information on customer demographics such as gender, marital status, education, occupation, region, age, etc. Most importantly it shows whether they purchased a bike or not. This information useful to business owners who wish to increase their bike sales since it helps them understand the type of customer that purchases a bike. This can give them insight on who to market to.


  • Customers with a shorter commute distance tend to buy the most bikes. Customers with longer commute distances buy the least bikes.
  • Middle aged (30-54) customers buy the most bikes
  • Single customers buy bikes more than those that are married
  • Customers in North America buy the most bikes
  • Customers with a Bachelors degree buy the most bikes
  • Customer who work in professional roles tend to purchase bikes the most

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