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Data Challenges

Introducing the Maven Super Bowl Challenge

3 min readView all articles
By Enrique Ruiz
Jan 13, 2022

Are you looking for fun new data to practice your data visualization skills?

Excited for next month's Super Bowl LVI and all of the fun ads that come with it?

If this is you, we have just what you need, and it comes with another chance to win a free all-access membership to Maven Analytics!

We’ve just added a brand new data set to the Data Playground, containing data from Super Bowl commercials for 10 popular brands this century.

There is a ton to explore and visualize here, so take out your playbook, fire up your favorite BI tool (Excel, MySQL, Power BI, Tableau, etc.), and go for it!

To go along with this release, we’re launching the Maven Super Bowl Challenge and giving away a free all-access membership to the winner.

We’ll share more about the challenge details below, but first let’s talk about the data…

About the dataset

  • We're looking at 249 Super Bowl commercials from 2000 to 2021
  • Each record represents one commercial
  • Records contain video links from superbowl-ads.com and YouTube, as well as details about the year, brand, length, cost, YouTube performance, and TV viewers
  • Each record also contains TRUE/FALSE flags that define the characteristics of each commercial (funny, patriotic, etc.) as determined by the team at FiveThirtyEight

How to play the Maven Super Bowl Challenge

For this challenge, you'll be assuming the role of Marketing Analyst at Maven Motors, an up-and-coming US car manufacturer looking to make a splash in the market. They have approved the budget to run a TV spot during the 2022 Super Bowl, but need you to analyze historical data to help guide the creative direction.

Your task is to recommend a data-driven strategy for the Maven Motors Super Bowl spot, and present it in the form of a single page report or dashboard.

Here’s how to submit your entry:

  1. Share a LinkedIn post mentioning @Maven Analytics and the hashtag #mavensuperbowlchallenge, with your single page visual based on the challenge objective above
  2. Complete the official challenge submission form to make sure you are entered for a chance to win

Make sure to follow Maven Analytics on LinkedIn for updates on the challenge and invite your connections to play along!

How to win

Finalists will be chosen by the Maven team based on insights, creativity, design, visualizations, and overall storytelling ability. The winner will be selected from the finalist pool by the Maven team, via live voting.

What you can win

As part of the Maven Super Bowl Challenge, we'll be giving away 1 annual all-access Maven membership completely free of charge. The winner will get access to all of our Excel, Power BI, Tableau, and SQL courses, as well as our ongoing Machine Learning series, all with direct support and coaching from our expert instructors.

No purchase is necessary to participate. As always, this challenge is open to both current Maven subscribers and everyone else.

Check out the official rules below...

Official Terms (Maven Super Bowl Challenge)

  • Maven Analytics will give away 1 Annual subscription for an Individual account. After the one year period, the subscriptions will expire.
  • No purchase is necessary to enter.
  • Data Analyst Bootcamp is not included in this prize. That is a separate offering, and not eligible.
  • The challenge will close to new entries on Sunday, February 13th, 2022, at 11:59pm Eastern Standard Time. All entries must be submitted prior.
  • After the submission deadline, finalists will be chosen by the Maven team.
  • Maven Analytics will select 1 winner from the finalists, and will announce the winner on Wednesday, February 23rd, 2022 at 10:00am Eastern Standard Time. The official announcement will be posted on LinkedIn from the Maven Analytics LinkedIn account.

Don't want to participate in the Maven Super Bowl Challenge? No problem. You can still analyze the data on your own. All of the Data Playground datasets are completely free and are available for everyone to learn with. Feel free to dig in anytime.

Check out the Super Bowl Commercials dataset, and many more, at the Data Playground.

Happy analyzing!

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Author

Enrique Ruiz

Enrique is a certified Microsoft Excel Expert and top-rated instructor with a background in business intelligence, data analysis and visualization. He has been producing advanced Excel and test prep courses since 2016, along with adaptations tailored to Spanish-speaking learners.

Enrique is a certified Microsoft Excel Expert and top-rated instructor with a background in business intelligence, data analysis and visualization. He has been producing advanced Excel and test prep courses since 2016, along with adaptations tailored to Spanish-speaking learners.

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